Press Releases

Vitarock Announces Community Partnership with TEDxToronto

TORONTO, October 24, 2019

Vitarock, the leading online health & beauty wellness shop, is excited to announce a community partnership with TEDxToronto. This year’s theme is RISE, “what does it take for all of us, as a society, to rise together?”

TEDx (an independently organized event) is a pioneering global media platform devoted to spreading ideas and inspiring humanity to take action. Their slogan “ideas worth spreading” resonates with Vitarock who supports and champions innovative brands that minimize their impact on the environment while offering safe and exceptional quality. As a certified B Corporation, Vitarock aims to rise to use business as a force for good.

“We’re thrilled to partner with TEDxToronto. The mission and values of Vitarock align with TEDx in that we both aim to challenge conventions, share solutions, and bring communities together,” said Alicja Wojewnik, CEO and Founder, Vitarock.

“We’re so thankful to have Vitarock join as a partner. TEDxToronto brings corporations, start-ups, entrepreneurs, and individuals together and provides a platform for innovative ideas,” said Amit Shah, Partnerships, TEDxToronto. “Vitarock embodies the spirit of what TEDx stands for.”

The event will take place on Saturday, October 26, 2019, at Toronto’s Evergreen Brick Works. Tickets for TEDxToronto – one of Canada’s largest TEDx conferences – are available at www.tedxoronto.com/tickets. To learn more about this year’s speaker lineup, see here. Attendees will receive a special pure, green, safe, and fair gift from Vitarock. Use VITAROCK10 to receive 10% off an admission ticket. If you can't attend the conference in person, you can catch the speakers and performances through the live stream. Visit www.tedxtoronto.com on October 26 to catch the talks in real-time.

To learn more about Vitarock, discover their extensive product selection, and explore educational wellness content, check out Vitarock.com in the US and Vitarock.ca in Canada.

About Vitarock

Vitarock is an online wellness shop for the socially-conscious community. When you shop at Vitarock, you can rest assured that each of the brands we carry are pre-screened and close to being 100% natural. Customers look to Vitarock as a trusted source of highly-curated everyday products, from our selection of natural and health conscious body care, food, supplements, and home care. With over 10,000 products to choose from, we believe in supporting brands that do their part in minimizing their impact on their environment while offering safe and exceptional quality. As a certified B Corporation Business, we guarantee our products to be: Pure, Green, Safe & Fair.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TEDlike experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or fewer) delivered by today's leading thinkers and doers. Many of these talks are given at TED's annual conference in Vancouver, British Columbia, and made available, free, on TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi OkonjoIweala, Sal Khan and Daniel Kahneman.

TED's open and free initiatives for spreading ideas include TED.com, where new TED Talk videos are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from thousands of volunteers worldwide; the educational initiative TEDEd; the annual million-dollar TED Prize, which funds exceptional individuals with a "wish," or idea, to create change in the world; TEDx, which provides licenses to thousands of individuals and groups who host local, self-organized TEDstyle events around the world; and the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.

Vitarock Opens Gluten-Free Shop with Popular Certified Products That are Pure, Green, Safe, and Fair

TORONTO (PRWEB) September 10, 2019

Vitarock, the leading online health & beauty wellness shop, announces a new ‘Gluten-Free Shop’ containing many popular certified gluten-free products, verified by Vitarock. Consumers look to Vitarock as a trusted source of pre-screened healthy alternatives for everyday products. As a certified B Corporation, Vitarock guarantees its products to be pure, green, safe, and fair.

“Healthy, pure, certified gluten-free products continue to be one of the most requested items by shoppers. Vitarock is committed to supporting the growing number of people choosing gluten-free products for personal and medical reasons, including the increasing number of people diagnosed with celiac disease,” explains Alicja Wojewnik, Founder and Owner of Vitarock. “Vitarock is committed to pre-screening and verifying each product to ensure the highest quality and safety for our consumers.”

Celiac disease is recognized as one of the most common chronic diseases worldwide (Health Canada 2008). The disease affects an estimated 1% (1/133) of Canadians and Americans and less than 10% of people with celiac disease have been diagnosed. Digestive health, nutritional value, weight loss, healthier skin, and many other reasons have been the primary drivers for gluten-free product consumption. Interest in gluten-free foods is likely to remain high as the reasons for avoiding gluten continues to grow. The rising incidence rate of celiac disease and the even larger segment of those with gluten-sensitivity will continue to drive gluten-free product consumption.

Vitarock is proud to partner with the growing number of consumers seeking gluten-free products through their dedicated, convenient and safe Gluten-Free Shop. The new Gluten-Free Shop includes favorite everyday products including food, beauty & personal care, health & fitness, home care products, and celiac-safe products. Vitarock carries popular gluten-free brands such as ONLY OATS™, Anita’s Organic Mill™, Fit Joy Bars™, Green Beaver™, and many more. Vendors of high quality and pure products are encouraged to join the Vitarock community for socially-conscious shoppers. To learn more about Vitarock, discover the new Gluten-Free Shop, and explore educational wellness content, check out Vitarock.com or Vitarock.ca.

About Vitarock

Vitarock is an online wellness shop for the socially-conscious community. When you shop at Vitarock, you can rest assured that each of the brands we carry are pre-screened and close to being 100% natural. Customers look to Vitarock as a trusted source of highly-curated everyday products, from our selection of natural and health-conscious body care, food, supplements, and home care. With over 10,000 products to choose from, we believe in supporting brands that do their part in minimizing their impact on their environment while offering safe and exceptional quality. As a B Corp Certified Business, we guarantee our products to be: pure, green, safe, and fair.

TF 1-855-735-6536, ext 250 | info@vitarock.com | vitarock.com

Vitarock Honoured with Sustainability Award from the Canadian Health Food Association

TORONTO, September 20, 2018

The online health and wellness store, Vitarock, was awarded CHFA’s 2018 Sustainability Award this past weekend. Each year, CHFA recognizes organizations that have developed a culture of sustainability internally and that continue to work towards a sustainable future through community, innovation, and transparency.

Vendors reached out in support of Vitarock’s nomination, adding that the group has demonstrated accountability for their mission to be ethical and provided a one-stop-shop for health products. They were also thrilled to learn that every member of Vitarock participates in ethical training and volunteer work, and pledges to live a sustainable lifestyle as part of employee engagement.“We were so happy to be recognized by CHFA and our partners in our efforts to create a more sustainable way of living for the future,” says Alicja Wojewnik, founder and CEO of Vitarock. “If we motivate and educate our employees on making sustainable decisions throughout our organization, they will be our main advocates for creating social and environmental change in our local and global communities. We need to set that example.”

The only Certified B Corporation of its kind, Vitarock is a Canadian-based online wellness store for socially-conscious shoppers that offers thousands of health food products, natural supplements, beauty, household items, baby care, and personal care products. Each product is pre-screened by a team of certified quality assurance and regulatory specialists to ensure every item meets Vitarock’s four pillars: pure, green, safe and fair.

About Vitarock

Vitarock is an online store for ethically-minded people who want to make the world a better place while achieving personal wellness and joy in their lives. 2% of every sale on Vitarock will go towards the non-profit organization, Vitamin Angels, in their fight against childhood malnutrition in disadvantaged communities around the globe. For more information about Vitarock, visit vitarock.com.

Vitarock Selects Vitamin Angels as its Charity Partner on Giving Tuesday

TORONTO (PRWEB) November 30, 2017

Vitarock, an online wellness store specializing in ethical shopping, cruelty-free beauty products, and health supplements, proudly announces its commitment to partnership with the charity Vitamin Angels and their goal of bringing nutrition and health to underserved children and new mothers around the world.

Vitarock, an online wellness store, announces its choice of Vitamin Angels as its charity partner. Vitamin Angels is a nonprofit organization that helps at-risk populations in need – specifically pregnant women, new mothers, and children under five – gain access to lifesaving and life-changing vitamins and minerals In 2017, they are working to reach 60 million mothers and children in 66 countries worldwide, including the United States and Canada. Vitarock has committed to donating 2 percent of sales to Vitamin Angels starting today, “Giving Tuesday”, through to the end of 2018. As a Certified B Corp, part of Vitarock's mission is to make the world a better place, and we have embarked on a "year of giving" campaign for 2018.

"I have been watching this organization for the last 20 years, and am amazed by their progress and impact. Founder Howard Schiffer is very genuine and devoted to his goals. It's a beautiful thing to help improve the quality of development at the start of life." - Alicja Wojewnik, Founder, Vitarock

Making an Impact Through Ethical Shopping and Conscious CapitalismOver 90% of Vitamin Angels’ expenses go to program expenses. In 2017, this organization has been awarded Guidestar’s 2017 Platinum Seal of Transparency, the highest rating for transparency and financial efficiency. Vitarock’s retail business model includes giving back through charitable donations, rigorous screening of suppliers to ensure eco-friendliness and fair trade practices, and measurement of its social and environmental impact.

Vitarock was re-certified in October as a B Corporation by the nonprofit organization B Lab, which was created ten years ago to “use business as a force for good” and provide a specific and extensive framework within which businesses can support social and environmental welfare in addition to growing profits. There are now over 2330 Certified B Corporations worldwide in over 50 countries. Shopping online at Vitarock.com directly impacts great causes through its alignment with brands that give back to their communities, and now 2% of revenue from every order sends money to support at-risk children and mothers served by Vitamin Angels.

To learn more about Vitamin Angels, visit vitaminangels.org.

About Vitarock

Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of pure, green, safe & fair wellness products. Vitarock is the go-to shopping destination for ethically-minded people who want to make the world a better place while achieving wellness and joy in their lives.

TF 1-855-735-6536, ext 222 | ian@vitarock.com | vitarock.com

Online Retailer Vitarock Celebrates 5th Anniversary

TORONTO, CANADA, April 4, 2017

Vitarock, an online wellness store, turns five years old today and looks back on its fun-filled journey in the world of e-commerce, cruelty-free beauty products, health supplements, and natural foods. Natural Health Roots Alicja Wojewnik founded Vitarock following her many years in the Canadian health food biz, including a stint at Jamieson Vitamins (quality control) and her work with the government to protect Canadians’ access to natural health products. Wojewnik’s dream was to build an online business based on personal and global wellness in the form of an online store and wellness community that features fabulous products from great companies who promote what really matters in the world: happiness, safety, health, opportunity & fairness for the people of the world, and environmental stewardship.

“We believe that each of us can take responsibility and work towards making a difference by ‘voting with our dollars’ and asking more from the manufacturing world.” – Alicja Wojewnik, Founder, Vitarock

“Vitarock” was named to be the rock, the strength, that supports life. Vitarock’s Place In The World The Vitarock team recognizes that there are innumerable global issues—social, environmental, and political—that require immediate attention, action, and permanent change. They believe in seeking suppliers based on ethical business practices and seeking suppliers who are making the world a better place.1% of Vitarock’s sales go to supporting education in indigenous communities in Canada and around the globe. They support other companies who do great things around the world, like improve people’s standards of living through fair trade and community development, and help provide access to clean water to name just a few examples.

A Look-Back

Launched the Vitarock website in October 2013
Received B Corp certification in July 2015
Reached 15,000 likes on Facebook in August 2015
Relaunched website in October 2015
Upgraded the website again in January 2017!
Published 400th blog article in February 2017
Grew product line to 8500 products from 6400 products in March 2017

About Vitarock

For more information: Ian Batt, Vitarock

TF 1-855-735-6536, ext 222 | ian@vitarock.com | vitarock.com

Alicja Wojewnik, the founder of online natural health product store Vitarock.com and regulatory consultants dicentra, receives the Canada-Poland Chamber of Commerce Award of Excellence

TORONTO, CANADA May 28, 2015

The Canada-Poland Chamber of Commerce presented its first annual Award of Excellence to 19 recipients, including Alicja Wojewnik, founder and CEO of regulatory consultancy firm dicentra and online natural health product marketplace Vitarock.com.

“We wanted to provide a venue for people to be recognized for their contribution to the business, with a focus on people who have achieved quite a lot... and contributed to the Canadian economy.” — Wojciech Śniegowski, Chairman of the Board of the Canada-Poland Chamber of Commerce of Toronto

The Canada-Poland Chamber of Commerce of Toronto recognized economic achievements in the Polish-Canadian community at its first annual Excellence Awards Gala on May 23rd. They handed out the Award of Excellence to 19 recipients, including Alicja Wojewnik, for her regulatory and scientific contributions as the founder and CEO of dicentra and Vitarock.com. Also recognized at the event was newly-elected Mississauga mayor Bonnie Crombie. The award salutes members of the Polish-Canadian community for their outstanding contribution to the Canadian economy.

The Canada-Poland Chamber of Commerce of Toronto, established in 1994, is dedicated to the promotion, development, and expansion of business, trade and investment opportunities between Canada and Poland as well as the development of relationship and networking opportunities with other business organizations in Canada. “We wanted to provide a venue for people to be recognized for their contribution to the business, with a focus on people who have achieved quite a lot… and contributed to the Canadian economy,” said Wojciech Śniegowski, Chairman of the Board of the Canada-Poland Chamber of Commerce of Toronto, of the awards, which were held at the Pearson Convention Centre.

About Alicja Wojewnik – Alicja Wojewnik, MSc., arrived in Canada from Poland nearly 30 years ago. Leveraging her master’s level education as a microbiologist and experience working in a lab, Ms. Wojewnik secured a job at Jamieson Laboratories, eventually becoming Director of Science. She then went on to fulfill this role at Leiner Health Products and Genuine Health. Ms. Wojewnik was appointed by then Health Minister Allan Rock to join a Health Canada team to develop a new regulatory framework for health products, which is how the Natural Health Product Regulations of Canada came to be. The Evolution of dicentra & Vitarock. In 2002, Ms. Wojewnik established dicentra – a regulatory consultancy firm that helps companies develop and promote natural health & food products in the North American marketplace. In 2013, Ms. Wojewnik founded Vitarock: an online marketplace featuring 1000s of products — from snacks, supplements, shampoos and creams to toothpaste and jewelry— all of which adhere to its strict standards as prescribed by Vitarock’s four pillars: Pure, Green, Safe and Fair. In 2014, the Canadian Health Food Association (CHFA) recognized Ms. Wojewnik for her leadership, passion, and commitment to the industry by giving her the John Holtmann Leadership Award at the CHFA East Conference Gala on Sept. 17 in Toronto.Ms. Wojewnik’s companies are strong supporters of local and international causes, including The Polish Orphans Charity.

About Vitarock

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Natural Health Product Online Shop Vitarock Goes Hollywood with Oscar-worthy Anti-Aging Gifts from Life Choice

Alberta-based Life Choice made the big time in Hollywood last night when two of its anti-aging products – available at natural health product online marketplace Vitarock.com — were included in gift bags given to every Oscar nominee.

TORONTO, CANADA February 23, 2015

All of last night’s 87th Academy Award nominees were winners, but not because they all left with the coveted statue. It’s because they went home with a swag bag valued at an estimated $125,000, including Life Choice’s anti-aging Homeopathic HgH+ and DMAE Restorative Cream. They’re both available on natural health product online marketplace Vitarock.com — celebrity status optional. Founded by Dr. Eldon G. Dahl in Cochrane, Alberta, Life Choice has been producing supplements and other natural products since 1986. DMAE Restorative Cream helps reverse signs of aging with amino and alpha lipoic acids. It reduces the appearance of fine lines and wrinkles and enhances the skin to look years younger.Homeopathic HgH+ encourages the body to produce more of the human growth hormone (HgH) to enhance immune response, increase lean body mass, stimulate neuro-endocrine system balance, and achieve optimal physical and mental performance. Like all of the natural health products Vitarock carries, these anti-aging marvels are GMO-free and made with natural ingredients.

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair.

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Natural health product safety and purity an official priority at online marketplace Vitarock.com

TORONTO, CANADA February 14, 2015

Natural health product safety has been in the headlines lately, with American retailers ordered to pull products from their shelves due to false claims and dubious ingredients. Vitarock.com ensures the safety and purity of its licensed products with Health Canada-issued Natural Product Numbers (NPN) and rigorous standards.

“Vitarock cares deeply about natural health product safety and purity so people can feel good about what they are buying and putting in their bodies.” — Vitarock founder & CEOAlicja Wojewnik.

When it comes to natural health product safety, it’s hard to know who to trust. Could that echinacea supplement not even contain even a trace of echinacea? And how about that St. John’s Wort? Could it be filled with rice and anything but the healing herb? Astonishingly, those were just some of the actual inconsistencies found in supplements tested from US shelves last month. This lead to a crackdown by the New York Attorney General whereby herbal supplement retailers like GNC and Walmart were forced to pull the products from their shelves. Natural health product online marketplace Vitarock.com adheres to government regulations surrounding supplements. If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. All of Vitarock’s Canadian and American produced supplements are not only subject to Vitarock’s stringent criteria, but they also list their Health Canada-issued NPN. The NPN assures consumers that the products actually contain what’s on the label and do what they claim to do. Products can be searched via the government’s Licensed Natural Health Product Database.“Vitarock cares deeply about natural health product safety and purity so people can feel good about what they are buying and putting in their bodies.” says Vitarock founder & CEO Alicja Wojewnik. That’s why Vitarock’s electronic storefront displays full ingredient lists for every product, and enables shoppers to search by fair trade, non-GMO, certified organic, and eco-friendly products. Several Vitarock suppliers are Certified B Corporations, which means they adhere to strict standards of social and environmental performance, accountability and transparency. Shoppers can also browse Vitarock’s health blogs, and get a free phone consultation from Vitarock’s in-house doctor, Dr. Karol Wojewnik, MD.

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Coffee at bedtime? Natural health products online store Vitarock.com helps Counting Sheep Coffee brew a better night’s sleep

TORONTO, CANADA January 16, 2015

Vitarock, the natural health products online store, is helping take the jolt out of our java. Canadian coffee pioneer Counting Sheep Coffee has created a cup of coffee that can actually help you sleep.

“The perfect way to start your day is now the perfect way to end it.” – Counting Sheep Coffee Founder & President Deland Jessop

Lack of sleep is a health hazard. The tens of millions of North Americans that suffer from sleep disorders are at a higher risk for obesity, depression and heart disease. But what if the cup of coffee you normally reach for to wake yourself up in the morning can actually help you sleep at night? Enter Counting Sheep Coffee, the groundbreaking formula that combines decaffeinated coffee with the natural sedative valerian root — for sale at Vitarock.com, North America’s ethical natural health products online store. WARM COMFORT “The perfect way to start your day is now the perfect way to end it,” says Counting Sheep Coffee’s founder, Deland Jessop. “It’s a really fun coffee that provides a great way to relax.” Jessop, the company’s self-proclaimed Sheep Executive Officer, was inspired to create a drink that his coffee-loving wife could enjoy well into the evening without sacrificing sleep.” She couldn’t even touch decaf at night.” Valerian root’s natural sedative properties did the trick, and in 2013, Counting Sheep Coffee was born. Deland says the online reaction for the product has been great. “People are really enjoying the coffee and the way it helps them relax. It’s a little hard to keep up with the demand.”Counting Sheep Coffee is available on Vitarock.com, the online natural health product marketplace with a conscience. Like all of Vitarock’s products, Counting Sheep Coffee adheres to Vitarock’s 4 pillars: Pure, Green, Safe & Fair. It’s a shopping cart consumers can feel good about— and sleep easy.

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Let the season of giving begin: Vitarock.com is the natural health products online store that cares

TORONTO, CANADA December 2, 2014

December 2, 2014, is Giving Tuesday (#givingtuesday), a day where North Americans turn their attention away from the shopping frenzy of Black Friday and Cyber Monday to give back. For ethical natural health products online store Vitarock.com, every day is giving day

“You must be the change you want to see in the world.” - Mahatma Gandhi

On this Giving Tuesday, Vitarock.com understands more than ever that the world’s abundance and resources aren’t distributed fairly. Vitarock.com aspires to change all that —as a natural health products online store with a focus on ethical consumerism. That’s why when consumers buy from the brands Vitarock.com carries, they are not only buying natural health and personal products that they can feel good about. They are doing much more: They’re sending resources to people or places that need help — and not supporting harmful social or environmental practices. This is the tenet of ethical consumerism, and it’s an ideology on which we base our business, as exemplified in our company pillars: Pure, Green, Safe & Fair. Mahatma Gandhi said it best: “You must be the change you want to see in the world.”

BRANDS THAT CARE

Here are a few of the brands Vitarock.com is proud to stock:Jamieson Vitamins, a Canadian supplement company, draws on energy derived from one of the largest solar power installations in Ontario, plants trees, promote initiatives that save water and reduce chemical use, uses eco-friendly cleaning products, donates its used computers to schools and uses only 100% recyclable packaging materials. Andalou Naturals, an American natural beauty care manufacturer, uses a minimum of 70% organic ingredients in its formulations (reducing chemical use in botanical agriculture), has donated hundreds of thousands of dollars to socially responsible projects and negotiates fairly with all its farmer-suppliers. Alaffia Sustainable Skin Care was created to help West African communities become sustainable through the fair trade of indigenous resources. Alaffia actively works to promote community development in Togo, supports gender equality at the community level and is Certified Fair Trade. Genuine Health is a Canadian supplement manufacturer and maker of greens+. Genuine Health is a certified B Corp and donates 5% of its profits to good causes like the David Suzuki Foundation and Vitamin Angels. The company participates in the Climate Neutral Initiative and is “Bullfrog Powered”, which reduces our reliance on fossil fuels as energy sources.

B CORP STANDARDS

Vitarock.com carries natural health products from B Corporations. B Corp is a social movement that aims to take companies from a purely financial reward system to a system that includes goals such as social benefits, community development, and environmental sustainability. Some of Vitarock.com’s featured brands that are certified B Corp companies are: Badger Balm, Clean, WellEO Products, Genuine Health, Manitoba Harvest Hemp Foods, Nutiva, Preserve, Traditional Medicinals

VITAROCK GIVES BACK

A percentage of every sale made on Vitarock.com is donated to Elephant Thoughts, a Canadian registered charity that improves the lives of children by supporting their personal development, facilitating access to quality education, and improving their communities from a social and ecological standpoint. In 2014, Vitarock has also made donations to the following organizations:ALS Canada: The leading not-for-profit organization working nationwide to fund ALS (Lou Gehrig’s disease) research. The Movember Foundation: Committed to changing the face of men’s health.Polish Orphans Charity: Established to help improve the facilities and care of children living in Polish orphanages.Vitamin Angels: Helping at-risk populations gain access to lifesaving vitamins and minerals.Toronto Non-GMO Coalition: Affecting change around Genetically Modified Organism issues. Vitarock.com and its Facebook page have more information on how consumers can support these ethical companies on this Giving Back Tuesday and every day. This way, everybody wins.

About Vitarock

Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair.

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Beyond the Movember mustache: Dr. Karol, Medical Director of natural health products online marketplace Vitarock.com, takes on Men’s Health on the Natural Health ShowSummary: In honor of Prostate Cancer Health Awareness Month, a.k.a., Movember, Dr. Karol Wojewnik will be tackling natural health prevention and detection strategies this weekend (Nov. 1st & 2nd) on The Natural Health Show. Dr. Karol is the resident doctor for Vitarock.com, North America’s source for natural health products online.

TORONTO, CANADA October 30, 2014

"Movember is about more than just mustaches. Prostate cancer is the 3rd cause of cancer-related death in Canada following lung and colorectal cancer. It comprises 10% of all cancers.”

Movember: It’s a time to focus on prostate cancer and on men’s health overall. That’s why this weekend, The Natural Health Show host Steve Herringer will be tackling men’s health with some very special guests: He’s welcoming natural health products online marketplace Vitarock.com‘s very own Dr. Karol Wojewnik, MD, as well as well-known “Hockey Night in Canada” & Sportsnet play-by-play broadcaster Jim Hughson. Mr. Hughson is an official Champion of The Canadian Men's Health Foundation, a national charity focusing on helping men make small changes in their health behaviors.

“Movember is about more than just mustaches’,” said Dr. Karol, who in addition to hosting his own site at drkarolmd.com is also the resident doctor at Vitarock.com. “Prostate cancer is the 3rd cause of cancer-related death in Canada following lung and colorectal cancer. It comprises 10% of all cancers.”Dr. Karol takes the natural approach when it comes to tackling prevention and detection strategies for prostate cancer, or any health issue. He is recognized as a health expert who is highly knowledgeable in conventional medicine, supplementation, botanical medicine, clinical nutrition and diet, and exercise programs.

Dr. Karol started his media career by hosting the radio Radical Remedies portion of The Natural Health Show. He currently works closely with and represents some of Canada’s leading health product companies. Dr. Karol is currently the Medical Director of Vitarock.com, an online store for all things healthy. Here Karol reviews the products considered by Vitarock to ensure they meet the company’s four core pillars; to be pure, green, safe and fair. He also interacts directly with Vitarock’s online shoppers, being available by phone to provide a free medical consultation and to recommend the best possible products. Listeners can catch the Special Men’s Health edition of the Natural Health show this Saturday, on AM740 Toronto at 11 am (Eastern) and Sunday on CKNW AM980 in Vancouver at 5 pm (Pacific), or online at thenaturalhealthshow.ca.

The Natural Health Show is a Vancouver-based radio show demystifying natural health, real health for real people, with host Steve Herringer. The Natural Health Show is sponsored by the most professional manufacturers and retailers in the natural health marketplace.

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair.

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Vitarock.com harnesses cross-border shopping role reversal with free shipping of natural health products to the US Summary: In a veritable cross-border shopping turnaround, US online shoppers are looking north of the border for their natural health product needs. To answer their clicks, Vitarock’s 1000s of pre-screened natural beauty, health, and lifestyle products are now being shipped for free to anywhere in the US —as well as Canada.

TORONTO, CANADA October 1st, 2014

"While cross-border shopping has traditionally been associated with Canadians flocking to the US for bargains, Americans are now turning to less expensive Canadian sites.”

Vitarock is repositioning itself in the online North American natural health product market. Vitarock is now shipping to anywhere in the US – for free. Americans are shopping online to the tune of over $200 billion per year. And like Canadians, they care about what kind of soap their family uses on their skin, the types of snacks they feed their kids and the supplements they put in their bodies. They want them to be safe, free of harmful toxins and GMOs and manufactured ethically.

Cross-Border Shopping Trends
Canada’s dollar has tumbled about 14% against the US dollar from a high of 1.0536 in July 2011 to 90 cents, making Canadian natural health products a better value for American shoppers. “So while cross-border shopping has traditionally been associated with Canadians flocking to the US for bargains, Americans are already turning to less expensive Canadian sites for their vitamins and prescriptions,” according to Ian Batt, Marketing & Operations for Vitarock. “But with all of the ‘miracle’ claims out there, it’s hard to find, quality, ethical products.” That’s where Vitarock comes in.

Vitarock’s Standards
Every one of the 1000s of products offered on Vitarock.com has been pre-vetted to ensure they are in line with our pillars: Pure, Green, Safe and Fair. Several Vitarock suppliers are Certified B Corporations, which means they adhere to stringent standards of social and environmental performance, accountability and transparency.

If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. Vitarock’s natural products already have NPNs, which they were legally required to have as of September 2014. For Vitarock founder and CEO Alicja Wojewnik, it’s not just about shopping. “People want to feel good about the products they are bringing into their homes,” said Ms. Wojewnik, who was awarded the 2014 John Holtmann Leadership Award at the Canadian Health Food East Conference on Sept. 17 in Toronto for her dedication and leadership in the industry. “We need to ask ourselves what kind of world we want to live in and what impact we are having on it.”

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Vitarock.com celebrates its 1st year: Taking the guesswork out of natural products for ethical shopping made easy

TORONTO, CANADA September 1st, 2014

Vitarock is marking its first year since becoming a one-stop-shop for healthy natural products. It’s an online source for all things Pure, Green, Safe & Fair, featuring 1000s of pre-screened natural beauty, health and lifestyle products.

Many North Americans want organic face creams that aren’t tested on animals, soaps that won’t harm their health, non-GMO vitamins and eco-friendly detergents. They want natural products that actually do what they claim to do. And they want brands that are socially and environmentally responsible. With such a long must-have list, shopping for natural products can be a daunting task. One year ago, Vitarock.com entered the picture. It’s an online store celebrating its first year that offers natural health and personal products that shoppers can feel good about — because they’ve been carefully selected and pre-screened.

Vitarock does the legwork
All of Vitarock’s 1000s of featured products, from creams, conditioners and snacks to supplements, household cleaners, and even dog treats have been thoroughly vetted to adhere to its rigorous standards, as prescribed by Vitarock’s 4 pillars: Pure, Green, Safe and Fair. Several Vitarock suppliers are Certified B Corporations, which means they adhere to stringent standards of social and environmental performance, accountability, and transparency.

Deciphering Product Claims
If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. Many of Vitarock’s natural products already have NPNs and live up to their claims, even though they aren’t legally required to have an NPN until the September 2014 deadline. Vitarock’s electronic storefront displays full ingredient lists for every product, and enables shoppers to search by fair trade, non-GMO, certified organic, and eco-friendly products. They can also browse Vitarock’s health blog, and get a free phone consultation from Vitarock’s in-house doctor, Dr. Karol Wojewnik, MD.

Spending Mindfully
Ecommerce sales are already at $220 billion per year in the US and growing at 17% annually (AmeriCommerce). Vitarock.com, since its launch in October 2013, fulfills a significant online void. “It’s all about ethical consumerism,” according to founder Alicja Wojewnik, MSc, who has worked in the natural health products industry for almost 30 years in the quality, science and compliance fields.

TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com