NATREN is the leading manufacturer of probiotics worldwide. Internationally recognized for its pioneering work and research in the nutritional supplements industry, Natren produces the finest quality probiotics, or "beneficial bacteria". Natren relishes its role as the leader in the probiotic industry. Led by Natasha and Yordan Trenev, the company actively seeks opportunities to inform the public about "friendly bacteria" and change the prevailing perception that all bacteria are bad. "In 1960 and 1970, we were going to food shows introducing people to yogurt. People in the United States and Canada did not know what yogurt was, let alone that it was considered the world's oldest health food. Now yogurt is in every store," Yordan remarks. "We want to do the same with probiotics. They want everyone to know what probiotics are within the next few years." Evidenced by the company's immense growth and its support among healthcare professionals, Natren is making impressive progress toward this goal.