A group of independent thinkers drew upon the pioneering spirit and set out on a road of rediscovery. Theirs was a path back to simple, wholesome ingredients proven safer and proven to work together in naturally effective ways. Select safe, gentle and effective ingredients. The Jason code of honor includes: Rigorously test every formula to ensure safety and efficacy, never test on animals, and constantly innovate and improve. Rest assured each Jason item meets the vitarock.com four pillar standards and will provide you with the ultimate in natural oral health and more.